Presenting CNY Red Packets 2020

Welcoming the New Year

We are always nervous presenting our yearly Chinese New Year red packets. This is a major campaign for us and we always want to do better each year.

Once again this year, we worked with Alexa of @woodandlead to design our interpretation of this annual season greeting.

We are proud to present this series of Chinese New Year red packets incorporating 4 complementary designs per pack, symbolic of the passage of each season of the year and how we, as women, grow and blossom through each stage of life, all of which equal of note and illustrious.

On the back of each red packet, you will also find a representative Chinese character, thanks to Jiani of @nilonilo_official who helped us with these characters.

晴 - Hopes for a brighter future

馨 - Abundant and uplifting

盈 - Fullness and good fortune

翌 - Reflective optimism to welcome the future

As always, the red packets are New Year agnostic so they may be repurposed for other special occasions like weddings, baby showers or birthdays! As a brand, we hope to be there with you through every season and special occasion of life. :)

Some Auspicious Colours for 2020