Excerpt:

Kate Low is the kind of girl we want to be BFFs with. The founder of homegrown lingerie e-tailer Perk by Kate (www.perkbykate.com) is, well, positively perky when we reach out to her, sweetly thanking us for the interview ("it's an honour!").

We reckon that joie de vivre is the key reason for her loyal following - more so, dare we say, than her exquisite padded bralettes. Kate is famously personable; she treats her customers as friends.

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