I wanted to take a moment to send you this love letter, a small token of my deep gratitude for your unwavering support and a reminder of our incredible journey together. Reflecting on the past 6 months, I am filled with immense appreciation for the community we’ve built—a community rooted in spirit, the shared love for lingerie, and in shared values.
I'm drawn to penning this letter as I've heard this term "Second Wind" from 2 customers in a week, sharing how they feel the energy from me, and liking everything they have been seeing with Perk by Kate. We have all experienced moments that demand a second wind, those times when we need to find renewed strength and push through challenges.
This renewed energy and purpose started June last year. My second wind hit, and that drove me to essentially, go for it. Just do it became my guiding mantra. This revitalized spirit has not only infused our team with fresh creativity but has also fueled our commitment to bringing you the very best intimate designs, customer service and marketing efforts. It would not be possible without your belief in our vision and loyalty to our brand. You have been that breath of fresh air for Perk by Kate, propelling us forward.
The heart and soul of Perk by Kate lies in YOU, who make up our vibrant community. Our journey with you goes beyond just lingerie; it’s about the connections we've made and the stories we've shared. From your heartfelt feedback to your enthusiastic participation in our events, you have shown us the power of a united and engaged community. Together, I can confidently and proudly proclaim that we’ve created a space where self-love, empowerment, and beauty thrive.
Over the past eight years, we’ve refined our collections and solidified our standing as a beloved lingerie brand. We’ve launched exciting collections, each thoughtfully designed to meet your desires and needs. Last year, our Mia Cloud 9 Strapless Bra stood out. This year, the return of our SHEER collection, enhanced by your feedback, has been a highlight. The second half of 2024 promises even more excitement as I finally step out of my "solutions-focused" mindset to create collections born from pure imagination. I can’t wait to share them with you.
This year, one of the most meaningful highlights for me was our Bra Donation campaign. We were able to provide around 500 women in need in Singapore with two bras each. Women everywhere face unique challenges, and sometimes a little support can make a world of difference. This campaign was a testament to the incredible power of women helping women.
Together, we can build a world where no woman is left behind, where support and solidarity are the norm, and where we all have the opportunity to thrive. Thank you for being part of this journey and for your unwavering support. Let's continue to make the world a better place, one act of kindness at a time.
As we look ahead, our focus remains on you—our community. We are committed to fostering an emotional connection with you where you feel seen, heard, and valued. We are here to celebrate your unique stories and moments, reminding us all that our lingerie is not just about style but about the beautiful experiences it accompanies. With you as the focus, everything else will fall into place. This brings me back to my founding mantra in 2012 "At a profit if we can, at a loss if we must, but always, fine lingerie." I am incredibly thankful for the trust you place in us. Here’s to many more chapters filled with love, beauty, and Perk by Kate moments. Let’s continue to inspire and uplift each other, embracing life with grace and celebrating wins with gratitude.
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